Thinking about starting a business? One of the first big decisions you’ll face is figuring out what to sell. It’s a crucial choice that can shape your future as an entrepreneur.
In this article, you’ll find a list of the top 20 trending products sold by US Shopify merchants, which we update every year. These aren’t random picks—they’re product ideas that are proven to be popular with consumers.
Plus, discover the latest information on breakout product trends, and tips for how to spot growing interest in a product category.
1. Vitamins and supplements
Last year, vitamins and supplements topped the sales charts for US Shopify merchants. From basic immune boosters like vitamin C and zinc capsules to pre-workout formulas for enhancing gym performance, there’s a supplement for all that ails you. Google searches for sleep aids like “melatonin gummies” have increased in the past year, while a 300% rise in searches for “magnesium spray benefits” shows a growing interest in new ways to incorporate supplements into daily routines.
2. Skin care
Skin care products are another trending category with broad market appeal. In an era of self-care, cleansers, moisturizers, serums, and masks are now relevant to every age and gender.
Consumer interest in skin care products that combine high-quality ingredients with ethical, sustainable, and cruelty-free practices continues to grow. Searches for skin care trends like “hyaluronic acid serum,” “vegan skin care,” and “retinol” are all on the increase.
At the start of 2024, Google searches for “snail slime” slowly slid into the spotlight. Products containing snail mucin, the mucus from a snail’s foot, may help stimulate collagen production and calm redness.
3. Makeup
Makeup is almost always a trending product category, with new tools and techniques constantly reinventing the industry.
Last year, lip stain topped our trending product list and, while average monthly searches are slightly down, consistent search interest since mid-2022 suggests this cosmetics item will continue to trend into 2025.
Tips for marketing trending makeup products:
Learn from cosmetics brand Rare Beauty, which taps into Selena Gomez’s star power through viral TikTok videos.
Film makeup tutorials to help customers get the most out of their purchases.
4. Coats and jackets
The demand for coats and jackets is driven by seasonal changes, evolving fashion trends, and a growing interest in outdoor activities. With estimates predicting the outdoor clothing market will climb to heights of more than $45 billion by 2027, this product category is set for a long, adventurous journey: pack your best down jacket.
Dropshipping coats and jackets can be an effective low-cost business idea—if you can find a supplier that offers quality products and fast shipping.
Another option for starting a business around this trending product is to become an affiliate partner for a clothing brand or retail store. Armed with an affiliate link, you could create a website or social media channel to review and promote fashionable garments.
5. Bicycles
Ebikes are revolutionizing the cycling world. These power-assisted two-wheelers make commuting a breeze, even on hilly terrains, opening up the benefits of cycling to a wider audience.
Interest in “ebikes” has increased over the past five years, with searches reaching new highs each summer. According to estimates, ebikes sales will grow at an annual rate of 10% until 2030, when more than 77 million ebikes will hit the road.